Using the AIDA model will help you structure your cover letters. AIDA stands for Attention, Interest,. Desire, and Action. Each letter will serve as a paragraph. A cover letter is sent with a resume to introduce yourself to an employer. End your letter with “Sincerely,” and include your name again at the bottom. When in doubt, Salemi says to go for the standard golden salutation: “Thank you.” She also likes “best,” “kind regards” and “best regards.” And although not.